Whole Strawberry
Strawberries are the most popular summer soft fruit in Europe. Most countries in Europe have a proper production season contributing to a total annual production of 1.3 million tonnes. Greenhouse production and diverse varieties extend these seasons, making Europe almost fully self-sufficient. The export opportunities to Europe can be found in the supply gaps between Mediterranean and northern European production. As a supplier, you should ideally focus on strawberry varieties that are superior in flavour. Efficient logistics are important for successful export.